How to start a grooming brand

How to start a grooming brand

Aug 18, 2023

Why you should start your own grooming brand

The grooming business is booming and expected to grow further, with the male grooming market estimated to reach $81.2 billion by 2024. Demand for skin care has surged, with both men and women using them to enhance their appearance.

If you are considering starting a profitable business, a grooming brand should be at the top of your list.


How to start a grooming brand

Whether you want to build drop-shipping men's grooming products or make your own products like Fathers Grooming Co. beard oil and Fathers Grooming Co. water-based pomade, building a successful brand requires hard work, patience, and commitment. Below are steps you can take to start your grooming brand.


1. Choose a niche

While you can sell various personal care products, narrowing it down to natural and organic grooming products is infinitely better for you. Research various categories of grooming products available and pick the best for your brand.


2. Identify your target market

You can start a men-only grooming brand or add women's products too. Your target market will determine your business strategy and pricing. You know your clients better than anyone else. You are the expert behind the chair.


3. Build a seller network

Building a seller network will help you source distributors and shops. Look for grooming brands (local and international) willing to partner with you or list your products in their store. Father's Grooming Co. has a variety of grooming products available for sale for wholesale and retail.


4. Set up shop

Whether you open a physical or online shop, start by creating an essentials line. From there you can see what your best sellers are and expand your line from there.


5. Market your brand

Market the business on social media by opening social media pages. Post your products to drive traffic to your website and convert them into sales.


Why you should open your grooming brand:

  1. Be your own boss.

  2. To improve your creativity.

  3. To make money doing something you love.

  4. Set your own margins and decide how much you want to make.

  5. You get to create something unique and share it with the world.

  6. Your clients will be immersed in your branding which increases credibility.

  7. Your clients can only order this product from you which creates an additional income stream.

  8. To offer something different than traditional salon/barber products that your competitors sell.

If you plan to start a grooming brand, contact and visit Father's Grooming Co. We will help you every step of the way. From designing, labeling, and production, we got you covered.

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